Wednesday, 30 January 2013

Workshop - week 3

Based on the movie on Typography that is called " Helvetica ", I learned that even in the smallest of things, we need to take note. I found out after watching the movie that Helvetica was developed by Max Miedinger with Eduard Hoffman in 1957 for the Haas type foundry in Munchenstein, Switzerland. Plus in my recent exhibition proposal that i did, i used the helvetica font because i think that it looked nice and presentable. Typography is a very important thing in our daily lives, it may seem like a small matter but actually it is crucial and it affects a lot of things if the typeface doesn't suit a certain thing. For example, a poster about anti human trafficking has a big role in delivering a strict message. So in order for the message to be heard and understood, the right font or typeface needs to be use, or else people will not get it and they will not be interested or even want to do something to fix or prevent it from happening. Besides, i also like the way Luke Geisburler directed the photography in the film. The shots are successful in displaying the beauty and art of typography. Some day I wish to be like one of the graphic designers in the movie such as Neville Brody.

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